Interview by Alec Coiro
If you own women’s accessories, I’d wager Jennifer Newman had a hand in the creation of one of them at some level. The designer from LAND Creative has worked with a you-name-it litany of designers from the humongous to the ultra cool, and delivers the goods every time.
Do you, for example, approach working with Opening Ceremony differently than you would Helmut Lang?
JN: Every fashion company is completely unique. When I work with the lead creative anywhere, it’s really up to them to determine how the creative process works, as well as any limitations set by their manufacturing, price point, infrastructure. Fashion companies that show during fashion week have really similar calendars and require shorter lead times which makes the creative part of the process a little breakneck — it usually takes a few seasons to get it running smoothly and even then it’s still an adventure every season. But the expectation to have new ideas and solutions and bring expertise is always the same 🙂
The only problem with being on trend is regretting how I looked in the past, the fashion hangover.
You have a pretty impressive list of designers you’ve worked with. Do they share a common trait?
JN: Nope — they are as different as their personalities, but they are all artists in their own way. They share a passion and drive similar to artists. I’ve been very fortunate to work with them.
Are there any footwear trends going on right now in the world at large that attract or repel you?
JN: To work in fashion, you have to really love the pace of consumption and rate of change in this business. I kind of love every new trend — figuring out what drives them is fascinating and fun, and so is participating in a mass movement. I love that everyone is wearing sneakers — I feel really awkward wearing heels now, it’s funny. The only problem with being on trend is regretting how I looked in the past, the fashion hangover.
Have you ever seen a bag you designed knocked off on Canal Street? How did/would that make you feel?
JN: With Alex, a knockoff of the Rocco bag was available on Ebay before our 1st delivery even hit the stores. That was the first time, and I cried like a baby in the office because it felt so awful. Since then it’s happened with a lot of other bags and every time it gives me a little thrill. I love getting knocked off.
What’s your collaboration process like with Sunny Lam?
JN: Top secret 🙂